SEO Services Overview

SEO Services Overview

We provide a number of SEO services, each designed to increase your web presence and generate as much business as possible. There are over 200 factors that Google uses to determine your website’s ranking. Our strategy is to provide a comprehensive plan that covers a full range of factors that all work hand in hand to get you the most effective results.

View our SEO Plans to find the right package for your budget.

SEO-Process

Keyword Research: This process helps us choose the most effective, relevant and unique keywords possible for your site. Keyword research is the foundation of an effective SEO strategy. We’ll show you how many people are actively searching for each keyword phrase and we’ll recommend the most effective ones to target.

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Competitor Analysis:  We examine what your competitors are doing and how we can outperform their SEO efforts. We can determine what keyword phrases they are targeting, how many back links they have to each page and other key details that allows us to assess the level of competition and adjust our efforts accordingly.

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No of Keywords: We target a specific number of keywords depending on which SEO Plan you choose. Because prospects use a wide variety of keyword phrases to search for your products or services, you need to make sure you target enough keywords to bring you the traffic that is going to drive conversions and sales.

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Home Page and On-site SEO: Your home page and landing pages must be optimized in very specific ways including title, description and heading tags, page URLs and a host of other items. We make sure web crawlers can easily and effectively index your content for the best results.

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Article Submissions: Content is king online and article marketing is a highly effective SEO strategy. We make sure the articles we submit for you are properly formatted and contain a link that directs traffic back to your website.

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Manual Directory Submissions: There are a number of online directories that will help people find you as well as provide important inbound links. We submit to these directories by hand to ensure the most effective results.

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Local Directory Submissions: This a an important part of a local SEO strategy. Local SEO is one of the leading trends in the search engine optimization field and it’s more important than ever for your business to be found locally.

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Press Release Writing: Press releases are a great way to introduce new products and programs and maintain your presence in mainstream media. Like article submissions, having press releases to send out online also can provide important inbound links to help in your rankings.

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Fixing Broken Links: Broken links can interrupt or even stop search engines from indexing your site. We go through and verify that all links are properly working and correct those that are not.

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HTML Sitemap Creation: Visitors and search engines use sitemaps to learn about your site. This also provides some important internal linking that helps in on-site SEO.

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XML Sitemap Creation: Web crawlers often use an XML sitemap to guide them to various web pages of your website.

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301 Redirects: Should you remove a page from your site, change the page URL, or change domain names entirely, a redirect leads the customer to a new web page and let’s the search engines know to replace the old page with the new.

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404 Error Handling Page: This shows the reader that the page they requested cannot be found and doubles as a security measure.

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Custom Link Building: Relevant inbound links from quality sites can go a long way to helping your business be found. Google and other search engines place a lot of weight on links coming to your site and the quality of those links are as important as the number of overall links.

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One Way Link Building: One way links increase the popularity of your site. These can often carry more weight than reciprocal links, where you link to a website and they also provide a link back to you.

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Search Engine Submissions: We list your website with all major and minor search engines. This doesn’t provide as much benefit today, but can still be helpful for some specialty search engines as well as aiding in getting your site indexed more quickly.

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Google, MSN, Yahoo Webmaster Setup: Webmaster tools allow you to keep an eye on your site’s performance. It’s an important step that many websites neglect and can be very beneficial for SEO.

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Source Code Optimization: This important step makes your website as search friendly as possible. There are many aspects of how your website is coded that need special attention so that web crawlers can gather the information they need in the most accurate way.

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W3C Compliance: Adhering to the W3C (World Wide Web Consortium) guidelines ensures that your site is up to date, easy to navigate and easily searched and indexed.

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Forum Posting: Forums are still an important of online marketing and can generate important inbound links to your website which will help in your rankings.

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Video File Submissions: Brown SEO services checks the integrity and format of your video then posts it on your site (or an associated site). Search engines give video a lot of weight and we can use this to your advantage as part of the overall SEO strategy.

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Monthly Progress Reports: Our Monthly Progress Report allows you to see exactly how your website is performing in over 25 different areas. This is key so that we can share with you what steps we are taking and what results we are getting, allowing you to track your progress along the way.